Feb 14 2009
Tiffany Blue
The exclusive jewelry store, Tiffany & Co. has a well-known rule. The distinctive robins-egg blue box with the white ribbon in which its jewelry is packaged can not be bought at any price when it is empty. It must contain an object from the famous store. The shop assistants at Tiffany’s will never break this rule.
Almost every woman dreams of receiving a present from Tiffany & Co., a name practically synonymous with luxury, good taste and extravagance. If a man buys his intended fiance an engagement ring wrapped in the gorgeous blue packaging she will certainly open it with great excitement.
The founder of the store, Charles Lewis Tiffany, chose the gorgeous, bright color, and ordered that all of the packaging and advertising of the New York store should be in exactly this shade of blue. The color proved very popular in Victorian times.
Now Tiffany Blue is a trademarked color and a strong part of the store’s popular brand. Even the store’s website is filled with the evocative color. It evokes memories of beautiful Holly Golightly, played by Audrey Hepburn in the movie, Breakfast at Tiffany’s, saying how she loved Tiffany’s and dreamily window-shopping.
When Tiffany & Co.’s new store was opened on Wall Street in 2007 the color pervaded the area outside. Models in Tiffany Blue taffeta gowns stood outside the store while blue and white cookies were handed out and musicians played Moon River.
Although the store’s sales may decline in the recession the strong branding helped by the lovely color of the packaging of the exclusive jewelry will help Tiffany & Co. survive.
